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DANIEL FIGUEROA

ABOUT ME

Creating something from nothing is so rewarding for me. Taking an idea from beginning to end and seeing a project come to life has molded me into a hard working designer, someone who understands that every single detail makes a difference. I've learned to find the creative in every aspect of my life, whether it's designing a collection or simply problem solving. 

WHAT I'VE DONE

I've been working in the industry for almost 20 years. Starting as an intern at Michael Kors Collection helped me secure my first job at Lafayette 148 New York. My recent position as Creative Director for Foxcroft New York has been my most rewarding, creatively aligning every aspect of the brand's direction from design to marketing. The most important lesson along the way - you're only as good as your team.

WHAT I DO

Currently as Creative Director I am responsible for the brand's direction in every aspect - design, brand growth initiatives, PR liaison, creative direction for marketing & photography and also being the brand ambassador - the one person who ties it all together. I have no shortage of ideas and am able to communicate them within a design team to get the dream fully realized.

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From concept to reality

I have managed creative projects from inception to launch for both private label clients and in-house brands..

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